Technological Aspects to Support Ebusiness Essay Example for Free

Technological Aspects to Support Ebusiness Essay Introduction: For this assignment I am going to compare, contrast and look at the history of two internet giants: Ebay and Amazon. They are two sites that I regularly use, one more so than the other and find both as user friendly as I do interesting. I will look in detail at the history of the two and also the internet as a global network. Finally I will make a brief conclusion and some recommendations. The evolution of e-business: The term e-business or electronic business was first coined by Microsoft’s marketing and internet team in 1996 but businesses started using websites to marketing their products in the early 1990’s shortly after graphic based web-design became available. They quickly shifted from simply using the web for providing customers with information about their products to selling them when the software to encrypt credit card data became widely available in 1994. Netscape developed Secured Socket Layer (SSL) and websites developed the ability to encrypt sessions, making credit card transactions over the Internet safer for all concerned. With an encrypted connection between a companys server and a client computer, credit numbers could be hidden so they could not be intercepted by a third party, which made the theft of card information more difficult. This security led to the birth of e-business and changed the way we shop for ever. After this period the floodgates opened for opportunities in business to trade online but many people still didn’t trust giving out their credit details over the internet and it proved too expensive to trade on line with transactions of under a dollar or its equivalent. These payments were called micro payments and many companies came and went trying to facilitate these transactions. Paypal has been the most successful business to date that operates in this area and made it fast, cheap and most importantly secure for people to pay for goods online. Even with the emergence of these secure payment businesses, popularity with on line sales was still was not hitting the heights as expected and the .com bubble burst in the early 2000’s. The collapse of the bubble took place during 2000-2001. Many companies failed completely. Others lost a large portion of their market capitalization but remained stable and profitable, e.g., Cisco, whose stock declined by 86%. Some later recovered and surpassed their dot-com-bubble peaks, e.g; Amazon.com whose stock went from 107 to 7 dollars per share, but a decade later exceeded 200. After the bubble burst, many dot-coms liquidated or were acquired by other companies; the domain names were snapped up by domain investors or businesses with more traditional business models who had survived the crash. A few of the larger dot-com companies did survive, however: Amazon and Ebay are good examples. According to some sources, about 50% of dot-coms survived. Unfortunately, there were still thousands of technical experts such as programmers and web designers who were laid off and found themselves in a highly competitive job market. The acquisition of YouTube by Google, Skype by Ebay, and others, has led to speculation that there may be a second, similar bubble on the horizon. Consolidation of websites where top ten sites buy up competition or others go bust. Comparison of 2 web sites For this assignment I am going to explain, compare and contrast possibly the two most popular internet shopping sites; Ebay and Amazon. I’ve used both of these sites myself and have had little or no problem with either and find them both very user friendly. Ebay: Like most of the first really big internet sites, Ebay was started by one person and a computer from a bedroom or in this case a living room. Pierre Omidyar first created eBay (originally stood for echo bay technology but that domain name had already been taken) in 1995 to offer a marketplace where unwanted goods or collectables could be sold online with little knowledge of how much a global phenomenon it would become and how many times people would attempt to replicate it. The success of Ebay rose greatly for 3 years in which it amassed revenues of approx $4 miollion by its third year of trading. In March 1998, Pierre and his cofounder Jeff Skoll brought in the now multi billionaire Meg Whitman to sustain the success and take it to the next level. This proved pivotal in the world wide success of Ebay although her 9 year spell as CEO was not without controversy. Meg had studied at the Harvard Business School and had learned the importance of branding at companies such as Hasbro. Within 6 months as CEO of Ebay Whitman turned Ebay from a popular online garage sale to a multi billion dollar empire by splitting the company into 23 different business sections, and 35,000 sub categories. She made the company public and shares went from 7 cents a share to as high as $170 a share. This made Ebay the tech darling of the web and many tried and many failed to replicate their success. Ebay now stands at number 64 on the Forbes most powerful brands with 27,700 employees and annual sales of 11.65 billion. Ebay makes its money from a number of ways: Every time someone puts something up for sale on Ebay they have to pay an insertion fee (fee for starting an auction). Usually in the region of 55 cent for smaller to mid-priced auctions. So even if a product does not sell, Ebay will have made money. From each successful auction Ebay will also take a percentage from each sale. Advertising Companies pay to advertise on their site. Google adsense and various other advertising companies use ebay to advertise company’s products on the site. Paypal. Ebay own Paypal and the majority of buyers and sellers use it when making transactions on Ebay. Paypal in turn gets a cut of each transaction. In October of 2002 eBay acquired Paypal Inc. for 1.5 billion dollars. Paypal is the preferred way of making payments for eBay auctions and is growing in popularity for other Internet uses. Paypal allows a person to send or receive money via an email address. Money in a Paypal account can be spent on the Internet, sent by check to the account owner, or deposited into a bank account. Paypal also offers credit cards, debit cards, and a bill paying function. Amazon Amazon.com like ebay is one of the largest online retail websites in the world. Also like ebay it started up from one man and a computer from home but in this case, a garage, and went from a small operation to an international business employing thousands of people in a short space of time. Much the same as Ebay. People all over the world purchase books, music, movies and products from Amazon and hundreds of partner companies. Amazon.com was started by Jeff Bezos in 1994. At the time, his company was run completely from his garage in Bellevue, Washington. He was able to secure funding from Nick Hanauer. This first investment of $40,000 was joined by a larger, $100,000 investment from Tom Alburg that helped make the new website more user-friendly. Like eBay both men would probably not have turned their brand into a global force without the help of outside parties. During the first month of business, Bezos fulfilled and shipped orders to all 50 states, and to 48 countries. Books were t he only product available at that time. Bezos wanted Amazon.com to be more than just a retail website; he wanted to create an online community. Early on, he added a feature that enabled readers to add their own book reviews for all customers to view. In 1997, Amazon.com added movies and music to its offerings. On May 15, 1997, the company went public. The initial public offering (IPO) was targeted at $18, but by the end of the day, public demand had pushed the share price to more than $24 per share. The company had raised $54 million. Amazon.com is listed on Nasdaq as AMZN. In 1998, Amazon opened its first international sites in the United Kingdom and Germany, where it quickly enjoyed success. In 1999 the company opened four order fulfillment centers in Fernley, Nevada; Coffeyville, Kansas; and Campbellsville and Lexington, Kentucky to handle the large mass of orders. Time Magazine featured Jeffrey Preston Bezos as Person of the Year in 1999, calling him king of cyber commerce. The Look Inside the Book feature, added in 2001, was immediately popular as a tool for consumers to see if the book they were looking at would fit their needs. Later, the Search Inside the Book feature, added in 2003, made it possible for consumers to search key words in the text of the book. Amazon added Marketplace, where sellers of used books could offer products for sale with a small commission collected by Amazon. Amazon also teamed up with many companies to offer their products through the website. In January 2009, Amazon reported $6.7 billion in fourth quarter 2008 sales. The company now has centers in 12 U.S. states and eight countries. Its headquarters are in Seattle, Washington, and the company employs more than 21,000 people worldwide. In 2009 Amazon released the Kindle. The kindle is an ebook viewer that lets users download ebooks to the device and read them without physically every owning the book. Users can now also view films and connect to the internet through it. It was through the kindle that helped amazon sales increase ten fold. By 2011 amazon had recorded sales of $48 billion. There are a lot of similarities between Ebay and Amazon which I will now outline below. Both set up around the same time Both set up from home by one man and a internet connection. Both companies became very popular very quick. Both needed the addition of outside help to take it to worldwide success Both companies went public around the same time and made everyone involved overnight millionaires†¦ Both let users sell their unwanted items online Where they differ is Ebay sells anything and everything, new and used and owns its payment service. Ebay doesn’t sell any of its own products and relies heavily on user input, paypal and advertising to bring in income. Ebay is unique in that it actually doesn’t stock any products and is selling other peoples items which it never comes in contact with. This means they don’t have any overheads like warehousing rental, handling fees, shipping/transporting costs and all the labor costs that are attached with the above. If people stop buying or selling on the site, their business plan fails and will cease to exist, so keeping their brand in the public eye and keeping a positive public image is of more importance than most. Ebay has to spend a whopping $83 million a year on advertising and although this only represents 1% of revenue it’s still the third highest of tech companies in the modern climate. This can be viewed as an extremely proactive move but also highlights how the top brass at Ebay think and what position the company could find itself in if not continuously in the public’s mind. The annual $83 million spent on advertising is roughly double what amazon spends a year. That in itself tells you a lot about the differences between the two company’s business plans. [pic] Amazon sells books, music and film, new and used but only accepts credit card/debt card payment does not own the payment facility. Interestingly it doesn’t accept paypal as a form of payment. Amazon has more arms to its business and potentially better equipped to survive if interest drops in the brand or another dot com bubble burst arises. Amazon is like any retailer that buys and sells a product for profit and has all of the overheads that come along with it including stock management and cost issues. Amazon has its own creation in the kindle that it manufactures wholesales and retails itself which proves very profitable. Similar to Dell computers but without the wholesale part. Security: Ebay Paypal is renowned for its safety aspect of shopping securely online. If your paypal account has been hacked and money is taken out then a refund is provided by paypal. If you purchase something on Ebay trough paypal then you could be covered with buyer protection. Buyer protection can get you a refund including post and packaging costs if the item you purchase isn’t working properly, not as described or simply didn’t arrive. It’s a second to none approach to online buying that keeps the customer coming back. If customers don’t use paypal then it can prove to be a little more difficult in getting a refund and/or returning an item. Detail a few scams people do on Ebay [pic] Amazon Shopping on line with Amazon is by and large safe and secure and users often are usually very happy with it’s A to Z guarantee policy where by users are offered a full refund if item is not as materially described. In disputes Amazon usually sides with the buyer. In September 22, 2010, Amazon published a security advisory regarding a security flaw in its Amazon Payments SDK(software development kit). This flaw allows a malicious shopper to shop for free in web stores using those SDKs. Amazon mandated all web stores to upgrade to its new SDKs before Nov. 1, 2010. Amazon acknowledged security researcher Rui Wang for finding this bug. The detail of the flaw is documented in the paper How to Shop for Free Online Security Analysis of Cashier-as-a-Service Based Web Stores by Rui Wang, Shuo Chen, XiaoFeng Wang, and Shaz Qadeer Payment Metods: Amazon Payments accepts verified U.S. bank accounts. For the rest of the world it accepts credit cards and transfers from your available Amazon Payments account balance. Credit cards currently accepted include Visa, MasterCard, Discover, American Express, Diners Club, and JCB. You have to verify your bank account before you can use a bank account as a payment method. There are two methods of verification available: Instant Account Verification and Random Deposits. To verify with Instant Account verification, you use your bank login credentials through Amazons secure website to contact your bank. Verification using this method takes only a few minutes. To verify with Random Deposits, Amazon deposits two small random amounts to the checking account you specify. When the deposits are registered with your bank, you verify the amounts with Amazon. Verification using this method takes from five to seven business days. Ebay on the other hand offers many more methods of payment. Payments options for most sales are: Paypal: (as described above) Propay: When the buyers check out, they enter their credit card information. Payment is processed immediately and sent to your ProPay account. There are fees attached similar to paypal but payment protection applies also similar to paypal. Skrill (Moneybookers): Skrill is a business that allows payments to be made through the web. The Moneybookers payment system offers an online deposit accounts and a low-cost, internet-based alternative to traditional money transfer methods such as cheques, money ordersand wire transfers . To merchants, Moneybookers allows accepting online payments made with major cards or Skrills own online accounts. Skrill also has payment protection available and fees are attached. Paymate: Similar to Paypal but it puts funds directly into the sellers bank account. Only for people in Australia and New Zealand. Payment protection available. Fees attached. All major credit cards: Payment protection available. Payment on collection: payment protection available. Both companies make payment as easy as possible but Ebay are clearly out performing Amazon in this department. They offer more payment options but I think they have to in order to make it easier and appear safer for the customer to shop on their site. Internet as a global market: The internet today has become the largest shopping centre on earth accessible through your computer/tablet/mobile phone at home, work or on the go. The world has gotten smaller thanks to the advancements in technology, trading online has become available to the masses with great ease. Cyber Monday is a great example of this. High street retailers are down 0.2% on last year sales for the month of November. Not a crisis by a long shot but its main competitors, the on line retailers, were up 26% year on year for the same period and the credit card firm Visa expected 6.8 million online transactions with shoppers spending  £320 million on 2012’s Cyber Monday alone. That alone tells you how big a market the internet has become. People can now set up a business from home on the internet and become an entrepreneur over night. They can buy products from China and sell them in Argentina within a matter of days without ever having to touch it all from behind the comfort of their computer. Conclusion: Ebay and Amazon are no doubt two brilliant examples of how to make a success of an e-business and are global internet giants. They are both now and will be household names for years to come but Amazon have the advantage in my opinion in that they are retailers as well as middle men for online sales but more importantly they manufacture, wholesale and retail their own hugely successful product in the Kindle. If another worldwide credit crunch arises or dot com bubble bursts then no doubt Amazon is the better of the two equipped to survive. Ebay is in more danger of becoming last weeks news because the hits can drop on it easier and people can stop trading on it or using another similar web site much quicker than Amazon and it will become extinct. Through researching the two sites I now have a greater understanding of the humble beginnings of the two and how they got to where they are today. I now know and understand how the two operate and the security involved with the two. Most of all I would now feel confident in putting what I have learned into practise. Recommendations: Ebay should try follow Amazon by getting into the production market and expand the business to future proof its self. Amazon should focus on its strengths in the kindle and the future being the download market of movies/tv and books particularly in the market of tablets and phones. Bibliography http://online-auction-sites.toptenreviews.com/ The History of Amazon.com | eHow.com http://www.ehow.com/about_5377195_history-amazoncom.html#ixzz2Cl25m6Dd http://www.creatingcustomerevangelists.com/resources/evangelists/meg_whitman.asp http://www.forbes.com/profile/meg-whitman/ http://www.alternet.org/story/148629/how_meg_whitman_failed_her_way_to_the_top_at_ebay,_collecting_billions_while_nearly_destroying_the_company http://www.happynews.com/living/online/history-ebay.htm http://www.washingtonpost.com/wp-dyn/content/article/2008/08/15/AR2008081503259.htm http://www.businessinsider.com/chart-of-the-day-ad-spending-for-tech-companies-2010-5 https://www.paypal.com/webapps/mpp/paypal-safety-and-security http://www.amazon.com/gp/help/customer/display.html?nodeId=537868 http://askville.amazon.com/eBay-Amazon-place-sell-stuff/AnswerViewer.do?requestId=7778359 http://www.ehow.com/about_5282606_history-ebusiness.html http://www.genuineseller.com/comparison-ebay-amazon http://www.domainmonster.com/editorials/dot_com_bubble/

The Power and Influence of Advertising Essay Example for Free

The Power and Influence of Advertising Essay 1. Introduction The questionnaire has been designed to record respondents’ views on the power and influence of advertising in various media. The questionnaire consists of six questions, designed to collect both quantitative and qualitative data. Five out of the six questions (questions 1, 2, 3, 5 and 6) are closed questions, suitable for the recording of quantitative data. Respondents are offered a selection of pre-written answers and choose the category or categories most suited to their profile or opinion. Questions 1 and 2 record respondents’ basic personal details, whilst ensuring that each respondent remains anonymous. Question 1 records the respondent’s sex, and produces nominal data. Question 2 asks respondents to select an age category. This is a preferable practice to asking respondents’ exact age, as people are occasionally unwilling to reveal this information, thus resulting in missing data. This question records ordinal quantitative data. Question 3 asks respondents to choose which form of media they consider to be the most powerful. The questionnaire allows a choice of three responses; â€Å"still image (magazines and newspapers)†, â€Å"still image (billboards)†, or â€Å"moving image (TV)†. This question records nominal quantitative data. Question 5 asks respondents to record whether or not a skilful advertising campaign would influence them to vote for a particular political party, purchase a particular product or brand, or revise their opinion on a specific issue or cause. Respondents are able to select as many or as few options as they wish. This question also records nominal data, as no chosen option is of a higher value than the others. Question 6 records ordinal quantitative data by asking respondents to gauge their opinion of how much they feel that they are influenced by advertising, in comparison to other people. Respondents have the option to choose from three options; â€Å"less than other people†, â€Å"more than other people†, or â€Å"about the same as other people†. In contrast, Question 4 is an open question, designed to allow respondents to elaborate on their perception of the power and influence of the specific media focussed on by the researchers. Naturally, this type of in-depth response contains far more detail, allowing an insight into the individual respondent’s feelings and opinions on the issue. The data provided by this type of question is also more difficult and time-consuming to analyse, as the analyst must sift through each response in detail. Qualitative data of this type could possibly be allocated to separate categories to allow a quantitative analysis, but this would lose any subtlety inherent in the detail, and the categories would offer a fairly crude interpretation of the responses. 2. Design Issues Although each researcher has asked all respondents exactly the same  questions, there are minor differences in the design layout of each researcher’s questionnaire. Researcher A lists all available options for each question on the questionnaire paper. He then records all quantitative responses with a YES or NO beside each respondent’s choices. Similarly, Researcher B also lists all available options for each question on the questionnaire paper. She then circles all respondents’ selected quantitative responses. Researcher C adopts a slightly different approach to recording his data. Except in the case of question 5, a multiple answer question, where all potential answer options are displayed on the questionnaire paper, Researcher C simply records each respondent’s answer to a single choice question below the appropriate question. Researcher C also attaches an alphabetical annotation to the available choices in question 5, apart from in the case of questionnaires 14 and 15. A survey designed to obtain data on the power and influence of advertising in various media could possibly be made more inclusive by including a question on advertising via the world wide web. 3. Results Each of the three researchers obtained 15 completed questionnaires. All quantitative and qualitative responses for each researcher’s questionnaires are detailed in appendices 1 (quantitative data) and 2 (qualitative data). A summary of responses, attributed to each researcher, is given below. 3.1 Quantitative Data 3.1.1 Sex Each researcher has gathered data from both male and female respondents. Researcher A’s responses are heavily biased towards female respondents; 3 males (20%) as compared to 12 females (80%). Both researcher B and Researcher C have achieved more of a balanced sample, with 6 male and 9 female respondents each (40% and 60% respectively). 3.1.2 Age Group The age range of respondents differs dramatically, depending on the researcher. Researcher A’s respondents are fairly evenly spread across the age range, with almost half the sample (46.6%) above the age of 40, and just over half the sample (53.3%) below the age of 40. Researcher B’s data also includes respondents from each age group, although the sample is heavily weighted towards respondents in the 18-25 group (53.3%). Researcher C’s data is far less representative of the complete age range, only containing respondents from the 18-25 and 26-30 age groups, and here it is heavily biased towards the 18-25 group (73.3%). This disparity of sex and age representation may have an effect on the subsequent responses for each researcher. 3.1.3 Most Powerful Form of Advertising The moving image (television) is regarded by the vast majority of all respondents as the most powerful form of advertising, regardless of age and gender. 73.3% of Researcher A’s respondents cited this as their preference, compared to 66.7% of Researcher B’s, and 80% of Researcher C’s respondents. Perhaps significantly, the very highest percentage preference recorded here is from Researcher C’s respondents, who are drawn exclusively from the youngest two age groups. Images in magazines or newspapers are cited by 2 of Researcher A’s respondents, and by 3 each of Researcher B’s and Researcher C’s respondents. Gender and age do not appear to have any strong influence over the data relating to magazines and newspapers, although no respondents are aged over 40. Researcher A’s respondents are both female, one aged between18-25 and the other aged between 31- 40. Researcher B’s respondents include a female aged between 26 -30, and two males from the 18 -25 age group. Researcher C’s respondents are all female, and within the 18-25 age group (unsurprisingly, as all of Researcher C’s respondents are drawn from the youngest two age groups). Images on billboards are only mentioned by 2 each of Researcher A’s and B’s respondents; the two sets of data that contain a wider representation of age ranges. The power of billboard advertising may be affected by a respondent’s age, as no respondent who cited this option is aged less than 26. Researcher A’s respondents are a female aged over 50, and a male from the 26-30 age group. Researcher B’s respondents are a male aged over 50, and a female aged between 31- 40. 3.1.4 The Persuasive Power of a Skilful Advertising Campaign Respondents are asked to state whether or not a skilful advertising campaign would have an influence on them in relation to three factors; voting for a specific political party, buying a particular brand or product, or revising an opinion in relation to a cause or issue. Researcher As and Bs sample groups identified voting for a specific political party as the factor most likely to be influenced by advertising (41.18% and 39.13% respectively). These are the two sample groups with the widest representation of age groups. 34.38% of Researcher Cs respondents identified this factor. An equal percentage of Researcher Cs respondents (34.38%) also identified revising an opinion in relation to an issue or campaign, compared to 27.94% of Researcher As respondents, and 33.33% of Researcher Bs respondents. 30.88% of Researcher As respondents identified influence over buying a brand or product, compared to 27.54% of Researcher Bs, and 31.25% of Researcher Cs (the group containing the youngest respondents) samples. 3.1.5 The Level of Influence as Compared to Other People The question of how much a respondent feels that they are influenced by advertising in relation to other people varies quite considerably by each researcher’s data. 80% of Researcher A’s respondents felt that they are influenced about the same as other people, whereas none felt that they were influenced more. Over half (53.3%) of Researcher B’s respondents felt that they are influenced about the same as other people, as opposed to 26.7% who felt that they are influenced less, and 20.0% who felt that they are influenced more than other people. Researcher C’s respondents are evenly split (33.3%) across all of the three options. Having said this, it is not possible to draw any meaningful conclusions from the data, as the sample sizes are extremely small and unrepresentative. These are, probably, all convenience samples (the researchers have delivered the questionnaire to colleagues, friends and family who they meet during the course of their weekly routine). It would be difficult to make any comparison between the three separate sets of survey data, as each researcher has obtained data from slightly differently weighted samples, as regards gender and age range. 3.2 Qualitative Data In the case of the qualitative responses, there is again variation between each researcher’s data. Researcher A’s qualitative data is extremely brief, mainly consisting of fairly short one sentence responses. The qualitative data obtained by Researcher C contains several slightly longer responses but, again, the majority are rather brief. The majority of Researcher B’s qualitative data responses are far more detailed. She has allowed her respondents to elaborate in their answers, recording the detail, resulting in potentially richer data for analysis. 3.2.1 Moving Image (TV) As discussed in section 3.2 above, the moving image is cited by an overwhelming majority of all respondents, from all three surveys, as the most powerful form of advertising. Researcher A’s respondents gave various reasons for this: †¢ Watching TV unconsciously enters your brain when relaxing. †¢ More real than still pictures. †¢ Music and talk-over help advertising. Researcher B’s respondents elaborated in more depth: †¢ I think it is because you start to desire that object, because you can see it in full detail, and you can see how it looks in 3-D. I think it is the most powerful way of advertising because generally people watch television every day, so will get to see these adverts more so than having to buy a magazine or drive by a billboard. †¢ My eyesight is not as good as it used to be, so I like to be able to hear the advert and what is being advertised. I like to sit down and watch television after I’ve been at work; it helps me to relax and I think that helps me to be drawn into the advert. Researcher B’s respondents show an awareness of the strategic placing of advertising within the television schedule: †¢ Because someone is talking to you, you are more likely to pay attention to the television because you are waiting for your programme to come on. †¢ Because certain companies advertise their products at different times according to how popular the programme is on television. Researcher C’s respondents highlight the passive role of the viewer: †¢ You get the advert’s message where all you have to do is watch. †¢ TV is entertaining to watch and so you’re more susceptible to the ideas adverts present but you don’t necessarily notice it because you’re being entertained. †¢ Because television is more easy to pay attention to than something like reading. Researcher C’s respondents also pinpoint the effects of advertising via an animated medium: †¢ It is interesting to watch television because theirs [sic] moving images and sounds that grab your attention. †¢ Because it uses sound and moving images to create an experience. 3.2.2 Still Image (Magazine or Newspaper) Still images in magazines and newspapers are the second most popular choice for respondents. Researcher A’s recorded responses are extremely brief, and therefore not particularly enlightening: †¢ Persuasive form of advertising. †¢ Colours. Researcher B’s responses are far more informative: Respondents state that: †¢ I think still images capture a moment or a feeling, and if you relate to that it can be powerful, whereas an advert can get lost in moving images, as there are so many more frames, plus a still image can really grab your attention. †¢ I think magazine adverts are quite powerful because you get to look at the picture and understand what is being advertised and what the purpose is for the advert. Also, in between lectures I read a lot of magazines so I get to see loads of adverts. Magazine adverts are nicely laid out and the colour helps sell the item. †¢ I tend to read a lot of magazines; it’s more to do with the fact that the images are stronger. I tend to look at pictures more than read articles. They have started to use black and white images again to make the product  more powerful, and it catches your attention. Researcher C’s respondents add: †¢ You are forced to look at the image because you’re already reading the magazine and, unlike TV, you can look [at] the images for as long as you want to. †¢ The way they use images to provoke certain thoughts. Often they use sex to sell products. †¢ The use of colourful imagery means that you pay attention. 3.2.3 Still Image (Billboard) Unsurprisingly, billboards are selected not only for their imposing physical presence, but also by several respondents who mention travel as part of their daily routine: †¢ I’m often on public transport†¦ they’re almost subliminal. I look at them because I don’t feel it’s as in my face as, say, TV. †¢ The adverts on billboards are very big and easy to read. I do a lot of travelling, so I am on the go all the time, so I pass many each day. When I am stuck in traffic it gives me something to look at. †¢ Billboard adverts are very powerful because they are on large scales, which means that it stands out†¦ billboard adverts are big, colourful and bold. A fourth respondent chooses this option, but states that: I don’t really like them†¦ Appendix 1: Quantitative Data 1. Researcher A Of the 15 completed questionnaires, all respondents answered all questions. Therefore, there is no missing data. Questions: 1.1 Are You†¦ †¢ Male3 (20%) †¢ Female 12 (80%) [pic] 1.2 Which Age Range Do You Fall Into? †¢ 18-25 2 (13.3%) †¢ 26-30 3 (20%) †¢ 31-40 3 (20%) †¢ 41-50 5 (33.3%) †¢ 50+ 2 (13.3%) [pic] 1.3 What Kind of Advertising Do You Find to Be the Most Powerful? †¢ Still Image (Newspaper or Magazine) 2 (13.3%) †¢ Still Image (Billboard) 2 (13.3%) †¢ Moving Image (TV) 11 (73.3%) [pic] 1.4 Are You More Likely to Do Any of the Following as a Result of a Skilful Advertising Campaign? †¢ Vote for a Particular Political Party (41.18%) †¢ Buy a Specific Brand or Product (30.88%) †¢ Issue or Campaign (27.94%) [pic] 1.5 Do You Think That Advertising Influences You †¦ †¢ Less than Other People 3 (20.0%) †¢ More than Other People 0 (0%) †¢ About the Same as Other People 12 (80%) [pic] 2. Researcher B Of the 15 completed questionnaires, all respondents answered all questions. Therefore, there is no missing data. 2.1 Are You†¦ †¢ Male6 (40%) †¢ Female 9 (60%) [pic] 2.2 Which Age Range Do You Fall Into? †¢ 18-25 8 (53.3%) †¢ 26-30 1 (6.7%) †¢ 31-40 2 (13.3%) †¢ 41-50 1 (6.7%) †¢ 50+ 3 (20.0%) [pic] 2.3 What Kind of Advertising Do You Find to Be the Most Powerful? †¢ Still Image (Newspaper or Magazine) 3 (20.0%) †¢ Still Image (Billboard) 2 (13.3%) †¢ Moving Image (TV) 10 (66.7%) [pic] 2.4 Are You More Likely to Do Any of the Following as a Result of a Skilful Advertising Campaign? †¢ Vote for a Particular Political Party (39.13%) †¢ Buy a Specific Brand or Product (27.54) †¢ Issue or Campaign (33.33) [pic] 2.5 Do You Think That Advertising Influences You †¦ †¢ Less than Other People 4 (26.7%) †¢ More than Other People 3 (20.0%) †¢ About the Same as Other People 8 (53.3%) [pic] 3. Researcher C Of the 15 completed questionnaires, all respondents answered all questions. Therefore, there is no missing data. 3.1 Are You†¦ †¢ Male6 (40%) †¢ Female 9 (60%) [pic] 3.2 Which Age Range Do You Fall Into? †¢ 18-25 11 (73.3%) †¢ 26-30 4 (26.7%) †¢ 31-40 0 (0%) †¢ 41-50 0 (0%) †¢ 50+ 0 (0%) [pic] 3.3 What Kind of Advertising Do You Find to Be the Most Powerful? †¢ Still Image (Newspaper or Magazine) 3 (20%) †¢ Still Image (Billboard) 0 (0%) †¢ Moving Image (TV) 12 (80%) [pic] 3.4 Are You More Likely to Do Any of the Following as a Result of a Skilful Advertising Campaign? †¢ Vote for a Particular Political Party (34.38%) †¢ Buy a Specific Brand or Product (31.25%) †¢ Issue or Campaign (34.38%) [pic] 3.5 Do You Think That Advertising Influences You †¦ †¢ Less than Other People 5 (33.3%) †¢ More than Other People 5 (33.3%) †¢ About the Same as Other People 5 (33.3%) [pic] Appendix 2: Qualitative Data Respondents are asked in question 3 to choose which forms of advertising she or he personally finds to be the most powerful, followed by question 4 (an open question) which asks: â€Å"What makes such images powerful†? 1. Researcher A Question:† What makes such images powerful†? 1. I don’t really like them†¦ (2) F, 5 2. I’m often on public transport†¦ they’re almost subliminal. I look at them because I don’t feel it’s as in my face as, say, TV. (2) M, 2 3. Link with reality, similar with reality. (3) F, 4 4. Persuasive form of advertising. (1) F, 1 5. Watching TV, unconsciously enters your brain when relaxing. (3) F, 3 6. More real than still pictures. (3) M, 3 7. Colours and strong personality. (3) F, 4 8. Movement. (3) M, 5 9. Message. Visual stimulation. (3) F, 4 10. Proof of a product to some extent. (3) F, 2 11. Colours. (1) F, 3 12. Stays in memory longer. (3) F, 4 13. Speech and actions (3) F, 2 14. Music and talk-over help advertising. (3) F, 3 15. Camera angles. (3) F, 1 2. Researcher B Question:† What makes such images powerful†? 1. I think it is because you start to desire that object, because you can see it in full detail, and you can see how it looks in 3-D. I think it is the most powerful way of advertising because generally people watch television every day, so will get to see these adverts more so than having to buy a magazine or drive by a billboard. (3) F, 1 2. Sometimes it’s the tune they play with the advert or the characters advertising the product. It tends to hold your attention more than the others. (3) F, 5 3. Because it gets your complete attention. You are sitting down and watching it, it’s not like you’re driving by it and can’t see the full detail of the advert. Also. Because having seen the product on a moving screen you then remember it more. (3) M, 5 4. I think still images capture a moment or a feeling, and if you relate to that it can be powerful, whereas an advert can get lost in moving images, as there are so many more frames, plus a still image can really grab your attention. (1) M, 1 5. Because you get to see a lot of adverts in a short space of time. (3) M, 1 6. I think because you get the sound with the advert it helps to catch your attention more, whereas a still image, you don’t. (3) F, 1 7. Because certain companies advertise their products at different times according to how popular the programme is on television. (3) M, 3 8. Because you get to incorporate sound as well, so it is not just a frozen image. (3) F, 1 9. I think magazine adverts are quite powerful because you get to look at the picture and understand what is  being advertised and what the purpose is for the advert. Also, in between lectures I read a lot of magazines so I get to see loads of adverts. Magazine adverts are nicely laid out and the colour helps sell the item. (1) F, 2 10. Billboard adverts are very powerful because they are on large scales, which means that it stands out and therefore it grabs my attention more than, say, little adverts in a magazine. Also I get bored of watching adverts on television, so they need to be striking and billboard adverts are big, colourful and bold. (2) F, 3 11. I tend to read a lot of magazines; it’s more to do with the fact that the images are stronger. I tend to look at pictures more than read articles. They have started to use black and white images again to make the product more powerful, and it catches your attention. (1) M, 1 12. My eyesight is not as good as it used to be, so I like to be able to hear the advert and what is being advertised. I like to sit down and watch television after I’ve been at work; it helps me to relax and I think that helps me to be drawn into the advert. (3) F, 4 13. Because someone is talking to you, you are more likely to pay attention to the television because you are waiting for your programme to come on. (3) F, 1 14. They use lots of colours and are appealing to the eye. You are more likely to watch television and pay attention to the adverts, whereas if you see it on a billboard or magazine then you are just glancing at it and not actually paying much attention. (3) F, 1 15. The adverts on billboards are very big and easy to read. I do a lot of travelling, so I am on the go all the time, so I pass many each day. When I am stuck in traffic it gives me something to look at. (2) M, 5 3. Researcher C Question:† What makes such images powerful†? 1. You are forced to look at the image because you’re already reading the magazine and, unlike TV, you can look [at] the images for as long as you want to. (1) M, 1 2. The way they use images to provoke certain thoughts. Often they use sex to sell products. (1) F, 1 3. Because television is more easy to pay attention to than something like reading. (3) F, 2 4. It is interesting to watch television because theirs [sic] moving images and  sounds that grab your attention. (3) F, 1 5. You get the advert’s message where all you have to do is watch. (3) F, 1 6. A lot of adverts are made to be enjoyable and entertain. (3) M, 1 7. Their [sic] more interesting than something in a magazine. (3) F, 1 8. It’s fun to watch. They use ideas that will appeal to certain people. (3) M, 2 9. It is interesting to watch. (3) F, 2 10. The use of colourful imagery means that you pay attention. (1) F, 1 11. Thoughts are presented to you particularly when you are waiting for a programme to come on, and so your [sic] forced to pay attention to them whereas reading it requires effort. (3) M, 2 12. Because it uses sound and moving images to create an experience. (3) F, 1 13. It’s like watching real life. (3) F, 1 14. TV is entertaining to watch and so you’re more susceptible to the ideas adverts present but you don’t necessarily notice it because you’re being entertained. (3) M, 1 15. TV is fun to watch. (3) M, 1

The Playboy of the Western World Analysis

The Playboy of the Western World Analysis J.M. Synges highly controversial play The Playboy of the Western World exposed the middle-class Dublin audience to a different portrayal of Irish countryside life as opposed to the traditional idyllic image they were accustomed to. Synge strongly employs the element of satire in his play, implemented as a device to shock his conventional audience; the plays lack of morals would have offended the audience, so satire is also used to inject humour, creating a light-hearted tragicomedy. In pages 59 62 the presence of satire can be analysed in terms of satirising gender, religion and the presentation of rural Ireland, in addition to how satire is present throughout the entire play. Synge depicts Christy Mahon as a weak, frightened, young man at the beginning of the excerpt, whereas Pegeen is given a strong, almost masculine persona, protecting him from the Widows advances. When the Widow is introduced, the audience sees Christy clinging to Pegeen exclaiming Oh Glory! with Pegeen having to hurriedly give Christy his supper and usher him off to bed like a child. In this extract, the audience sees how Pegeen is given the protector role, exhibiting maternal instincts. In 1907, the satirising of gender roles shown with Synge giving more status to women than men would amuse the audience, as it conflicts with the traditional Irish patriarchal society. Christy is painted as the classic damsel-in-distress, with Pegeen having to fight the Widow, angrily telling her that she will not have him tormented, and he destroyed travelling since Tuesday was a week. Again it is evident that Christy is shying away from his expected male role, leaving Pegeen to defend him, amusing th e audience. When the Widow pulls Christy up, as theyd best be going, young fellow; so rise up and come with me, Pegeen retaliates by seizing his arm, insisting hell not stir. Christy has been compromised in terms of his masculinity; two women have physically placed their control over him, and Christy lacks the strength to disprove their control. This scene would have been very comedic, as not only are Pegeen and the Widow effectively having a brawl, a male associated activity, but Christy is helpless in the middle, like a female. Traditionally, it would have been the men who wooed the women, but Synge has ignored this, with Christy being rather violently wooed by Pegeen and the Widow, eliciting laughter from the audience, who would find the explicit use of satire highly amusing. Synge is presenting Christys essential emasculation, shown by reversing traditional gender roles. Later on in the play a mule race takes place; as D. P. Moran observes, the pursuit of physical-contact Gaelic games [was used as] an antidote to such emasculation. Christys partaking in the race shows how he used this opportunity to reassert his gender after feeling emasculated by Pegeen and the Widow. Throughout the excerpt from p.59-62, repeated references are made to religion, many in the form of Father Reilly, the local priest. Though he is not seen in the excerpt, his presence is acknowledged as he is partially why the Widow went to find Christy Mahon; when Pegeen asks her What ails you, or what is it youre wanting at this hour of the night? the Widow replies that she was after meeting Shawn Keogh and Father Reilly below, who told me of your curiosity man, and they fearing by this time he was roaring, romping on your hands with drink. The audience would not be surprised by Father Reillys attitudes, as in the 1900s Ireland was a devoutly Catholic nation, as Jane Abbottsmith explains The term Irish Irelander originated to characterize the true Irishman: Catholic and with Irish ancestry, learned in Irish folklore and competent in the speaking and reading of the Gaelic language. Abbottsmith continues to remark that it was the Irish peasants, who were the traditionally pious, Catho lic population that was well versed in Irish folklore. Though the 1900s audience would have expected the priests intervention, a modern audience would find it comedic how Pegeen being alone with Christy has prompted such a flustered reaction, suggesting Synges attitudes were ahead of his time. Irish society was devoutly religious, so the audience would have been surprised at how Father Reilly is the only religious character. The other characters do not seem to incorporate religion in their personas, shocking the audience. However, the only other character to be religious would cause offence: the Widow Quin remarks to Christ God save you mister! which is highly ironic as her intentions for him are far from holy. Seeing such a scandalized, predatory character using the Lords name would have undoubtedly offended the audience. The power of the Catholic Church is a running theme throughout the play, as Synge would be aware that his audience would compare what they see onstage to the Chur chs teachings. Therefore Synge has satirised religion to expose the absurdity of the extreme religious views in Ireland; a lack of religion in the other characters further show the audience how independent rural Ireland is from middle-class conventions. The portrayal of life in the Irish countryside was undoubtedly one of the main sources of controversy in the play. The middle class audience would have had the conception of rural Ireland employing a quiet, idyllic life however Synges play disproves this, county Mayo being the antithesis to their expectations. Christy is welcomed with open arms, despite the town knowing he murdered his father. As Adrian Fraser notes, The Playboy could be read as exploring a converse proposition: a communal willingness to absorb (even glorify) those who break the ultimate taboo against patricide. Christys glorification would greatly concern the audience, inducing outrage. By satirising countryside life, Synge was providing a social commentary on life in the isolated rural coast. However, Christy is later disgraced in the play, when the characters realise they have been deceived. When Pegeen tells of how the Widow supposedly murdered her husband, where she hit himself with a worn pick, and the rusted poison did corrode his blood the way he never overed it, and died after. That was a sneaky kind of murder did win small glory with the boys itself the audience would be shocked that such sin runs free in the countryside. As Fraser again writes, The Playboy of the Western World is a social satire of rural life that is fantastic, grotesque, and profound. At the plays conclusion, when Christy leaves Pegeen for his adventures, the audience would find humour at the contrast between their futures: Christy is off to live a life of excitement, whilst Pegeen is doomed to a fate of marrying Shawn and a dull life in County Mayo. The difference in their fates reinforces the plays status as a tragicomedy. Synge uses the element of satire in his play to expose to the middle class Dublin audience what life was like for the people of the countryside; the plays controversy stemmed from people disliking what they saw. By satirising gender roles, religion and the idyllic conception of Irish countryside life, Synge was effectively able to annul the pastoral sentiments felt towards them, illustrating to the middle class how independent rural Ireland was to the pretentious Dubliners. As Heidi Holder says Synge makes it quite clear to his audiences that their beloved image of the Irish country folk was a mere construction a construction eminently open to challenge, and it was precisely this dismantling of the distinctions between fiction and reality that was the source of Synges conflict with his audience.

Dog Dreams :: essays research papers

Dog Dreams For the past five years my dream has been to own a male Saint Bernard pup out of my old Saint Bernards, Samson and Delilah. Patty, the woman that owns my old companions called and informed me that Delilah was pregnant and was expected to deliver within the next week. I knew that my dream was coming true and I would get my pup. That whole week I was on cloud nine all I could think about was this dog. I went ahead and made plans to pick out my new bundle of joy the following Monday after they were born. Everything was going great, until I received the most disturbing telephone call I had ever received. This call informed me that Delilah had given birth to six beautiful puppies, but a disease in the mother’s milk called milk fever had instantly killed three of the pups and the other three were in critical condition. I asked if I could come and see the three living pups, but she said to wait and see if they survived. Patty told me to call her Saturday night and check on the pups. A s Saturday approached I worked up the nerve and called her. I soon learned that two more had passed away and only one pup was still holding on. Patty told me that the one pup that was still holding on was a male, and he looked just like his father, Samson. This information rekindled my dreams and I began to have some hope. She told me that if anything happened she would give me a call. Sunday went by along with Monday and most of Tuesday. Then around 9:30 while I was at work, one of the servers informed me I had a telephone call. My heart began to race, as I answered the telephone. As I expected it was Patty, she wanted to tell me that the pup had passed away. It felt like a hundred pounds of bricks hit me in the chest. We talked a bit, I thanked her for everything she had done, and I hung up the telephone. All I could think about was that my pup was dead. After so many years of waiting and wanting this pup in the matter of days, it was gone.

A Comparison of The Jewel in the Crown and Wuthering Heights Essay

Shared Elements of The Jewel in the Crown and Wuthering Heights       The Jewel in the Crown, by Paul Scott, and Wuthering Heights, by Emily Bronte', are romantic tragedies which share many common elements. Although written in two vastly different time periods, the shared elements reveal the continuity of romantic tragedies over time. Wuthering Heights, a 19th century realistic fiction, shares the same kind of passionate, violent and emotional characters as The Jewel in the Crown, a post colonial modernist fiction. Both stories contain a love triangle which subsequently end in death.    In both stories, Catherine and Daphne are much alike in that they are the point around which the two men in their lives dance circles around. Catherine and Daphne are both willful, doing as they please, Catherine fostering her love for Heathcliff, and Daphne secretly seeing Hari Kumar. "At fifteen, she [Catherine] was the queen of the country-side; she had no peer, and she did turn out to be a haughty, headstrong creature" (WH, p. 51). And of Daphne, "She had to make her own marvelous mis...

The research Process Essay -- essays research papers fc

Processes of research by Jonathan Guy In this essay I will outline the primary methods of conducting research, their advantages and disadvantages and will outline where they are best utilised. In addition to this, I will select certain methods of research that I believe will be applicable to my own dissertation and state why I will use those particular methods to conduct my own research. The first question we should ask is what is research? John C. Merriam considers research as â€Å"a reaching out to bring together, organise and interpret what ever may be added to our store of knowledge†¦most truly exemplified when it involves the wider relationship of specific facts to the whole structure of knowledge†. (C. Merriam, 1941, pg890) In other words, something should be considered research when it adds to what we already know, especially if it does so through adding facts to out structure of knowledge. Obviously, this is but one definition of research, there being much contention over what research actually is, or what should constitute research, however, as a simple definition, this should suffice. This being the cases, what is the purpose of research and what do we gain from it? Wilson Gee writes in â€Å"The Research Spirit† that he believes the purpose of research is to advance the human cause, â€Å"it is not strange that the world appraises so highly the research spirit which has led it through the darkness of a past into the light of a present and will still guide it on beyond a golden dawn of a future† (Wilson Gee, 1915, pg 95-98). He believed the primary purpose of research itself was to search for the truth bringing to light new facts as well as reinterpreting old ones. Its purpose with regards to what we have gained from it is visible all around us. If the enlightened few has not proposed and conducted empirical research (people such as D. Hume, I. Kant, C. Darwin, I. Newton etc) of centuries past, if they had not begun â€Å"systematic studies of natural phenomena† from which man gained â€Å"not only insight into, but a great measure of control over, the physical universe, quite beyond the wildest dreams of the earliest pione ers in these fields† (Wilson Gee, 1950, Pg 179), it is arguable we would still be a religious driven, superstitious backwards people in a feudalist society, never advancing our search for knowledge, happy in our ignorance. To further state its impo... ...y offer the greatest advantage to me when writing my dissertation. Biblography (contains direct text references and references from within texts, web references, article references etc) John c. Merriam, â€Å"common arms of culture and research in the university†, Science, 1941 Wilson Gee, Social Science Research Methods, The University of Virginia Press, 1950 Wilson Gee, The research spirit, The Emory Phoenix (Emory University, Oxford, Georgia), 1915 John C. Merriam, Institutes for Research in the Natural Sciences, The University of Chicago Press, 1929 Social and Political Science Research Methods, Madan Lal Goel and V. B. Singh, Ajanta books international, 1996 Karl Pearson, The Grammar of Science (A. & C. Black, London, 1911) A. Wolf, Essentials of Scientific Method, The Machmillan Company, New York, 1938. Clifford R. Shaw, â€Å"Case Study Method†, Publications of the Sociology Society, 1927 Philip Sargant Florence, The Statistical Method in Economic and Political Science (Routledge and Kegan Paul, ltd, London), 1929 Shelby M. Harrison, A bibliography of social surveys, Russell Sage Foundations, 1930 A. D. Ritchie, Scientific Method, (Routledge and Kegan Paul, ltd, London), 1923 The research Process Essay -- essays research papers fc Processes of research by Jonathan Guy In this essay I will outline the primary methods of conducting research, their advantages and disadvantages and will outline where they are best utilised. In addition to this, I will select certain methods of research that I believe will be applicable to my own dissertation and state why I will use those particular methods to conduct my own research. The first question we should ask is what is research? John C. Merriam considers research as â€Å"a reaching out to bring together, organise and interpret what ever may be added to our store of knowledge†¦most truly exemplified when it involves the wider relationship of specific facts to the whole structure of knowledge†. (C. Merriam, 1941, pg890) In other words, something should be considered research when it adds to what we already know, especially if it does so through adding facts to out structure of knowledge. Obviously, this is but one definition of research, there being much contention over what research actually is, or what should constitute research, however, as a simple definition, this should suffice. This being the cases, what is the purpose of research and what do we gain from it? Wilson Gee writes in â€Å"The Research Spirit† that he believes the purpose of research is to advance the human cause, â€Å"it is not strange that the world appraises so highly the research spirit which has led it through the darkness of a past into the light of a present and will still guide it on beyond a golden dawn of a future† (Wilson Gee, 1915, pg 95-98). He believed the primary purpose of research itself was to search for the truth bringing to light new facts as well as reinterpreting old ones. Its purpose with regards to what we have gained from it is visible all around us. If the enlightened few has not proposed and conducted empirical research (people such as D. Hume, I. Kant, C. Darwin, I. Newton etc) of centuries past, if they had not begun â€Å"systematic studies of natural phenomena† from which man gained â€Å"not only insight into, but a great measure of control over, the physical universe, quite beyond the wildest dreams of the earliest pione ers in these fields† (Wilson Gee, 1950, Pg 179), it is arguable we would still be a religious driven, superstitious backwards people in a feudalist society, never advancing our search for knowledge, happy in our ignorance. To further state its impo... ...y offer the greatest advantage to me when writing my dissertation. Biblography (contains direct text references and references from within texts, web references, article references etc) John c. Merriam, â€Å"common arms of culture and research in the university†, Science, 1941 Wilson Gee, Social Science Research Methods, The University of Virginia Press, 1950 Wilson Gee, The research spirit, The Emory Phoenix (Emory University, Oxford, Georgia), 1915 John C. Merriam, Institutes for Research in the Natural Sciences, The University of Chicago Press, 1929 Social and Political Science Research Methods, Madan Lal Goel and V. B. Singh, Ajanta books international, 1996 Karl Pearson, The Grammar of Science (A. & C. Black, London, 1911) A. Wolf, Essentials of Scientific Method, The Machmillan Company, New York, 1938. Clifford R. Shaw, â€Å"Case Study Method†, Publications of the Sociology Society, 1927 Philip Sargant Florence, The Statistical Method in Economic and Political Science (Routledge and Kegan Paul, ltd, London), 1929 Shelby M. Harrison, A bibliography of social surveys, Russell Sage Foundations, 1930 A. D. Ritchie, Scientific Method, (Routledge and Kegan Paul, ltd, London), 1923

Gta San Andreas

| | | UGO| | | –  Home Page| | –  Forums| | –  Contact Psy| –  Submit News| –  News Archive| | –  Affiliates| –  Buy Stuff| –  Donate| –  Downloads Database| –  Desktops| | | –  Characters| –  PS2 Button Cheats| –  XBox Button Cheats| –  Glitches| –  Frequently Asked Q's| | | 100% Completion| –  Story Missions| –  Asset Missions| –  Stadium Missions| –  Sub-Missions| –  Hidden Challenges| –  Street Races| –  Gun Range| –  Gym Fighting| –  Import / Export| –  Driving School| –  Flying School| –  Bike School| –  Boat School| –  Safe Houses| –  100% Checklist| Maps| –  Tags Map| –  Snapshots Map| –  Horseshoes Map| –  Oysters Map|   Import / Export Map| –  Hidden Challenges| Other Guides| –  Introduction Script| –  Tattoos Guide| | | –  Official GTA:SA Site| | –  PS2 Screenshots| | –  PC Screenshots| –  XBox Screenshots| –  Videos| –  Radio| –  Artwork| –  Locations| | –  Gangs| –  New Features| –  Teaser Sites| | | | | Import / ExportGrand Theft Auto III introduced Import Export Garages, Vice City used this in the Sunshine Auto's Asset and San Andreas has turned this into one of the main sources of finding the vehicle you want in the game. In GTA San Andreas you have to deliver 30 vehicles to the Import Export crane at Easter Basin Docks.You will need to use the crane to pick up the vehicles and drop them onto the ship in the red marker. You'll earn huge amounts of cash for the vehicles if they are in good condition however some of these vehicles are very hard to find. Until now. This guide will explain the vehicles you need, where they are parked and screenshots will show what they look like and their locations. The I/E Crane will be unlocked after you finish Cesar's Missions for the Garage and you'll need to complete all three lists before you're rewarded fully with percent.After you deliver each car, a new vehicle will be available for importing. You can only import vehicles on the day they are listed under on the chalk board at the end of the dock and they of course cost quite a bit. Read on for the vehicle locations. Please Note: Most of these vehicles only spawn in these locations while they are required on the current list at Easter Basin Docks. If you're not on the right list, chances are the vehicle won't spawn there. If a vehicle is not there when you first check, run around the block and check again. You may need to do this a few times before the game spawns the vehicle.Click on the thumbnails for a larger image of the vehicle. Click on the underlined green location text for a screenshot of the location. You can also click on the thumbnail just below and view all locations of the vehicles on the game map. Clicking on the vehicle text will pop up with a screenshot of the location. | List 1 | ? PatriotParked Locations * Easter Basin, San Fierro  Ã¢â‚¬â€œ Inside the Naval Base. (Instant 5 Star Wanted Level) * Easter Bay Chemicals, San Fierro  Ã¢â‚¬â€œ Inside the parking lot. * Restricted Area, Desert  Ã¢â‚¬â€œ To the East side near the planes and helicopters. Instant 5 Star Wanted Level)Cash For Mint Condition * $40,000| | | ? SanchezParked Locations * Mount Chiliad, Countryside  Ã¢â‚¬â€œ Parked next to a hut at the end of the Chiliad Challenge Race. * Angel Pine, Countryside  Ã¢â‚¬â€œ Parked right next to the hut which has a save icon next to it. * Hunter Quarry, Desert  Ã¢â‚¬â€œ At the bottom of the Quarry next to a piece of machinery. Cash For Mint Condition * $10,000| ? StretchParked Locations * Hashbury, San Fierro  Ã¢â‚¬â€œ Directly behind Wang Cars and next to the Pay N' SprayCash For Mint Condition * $40,000| | | ?FeltzerParked Locations * Flint Country, Countryside  Ã¢â‚¬â€œ The Feltzer will randomly spawn in the car park marked by the large grey square on the radar on the bottom right coastline of Flint Country. Cash For Mint Condition * $35,000| ? RemingtonParked Locations * Unity Station, Los Santos  Ã¢â‚¬â€œ Inside the parking lot. Cash For Mint Condition * $30,000| | | ? BuffaloParked Locations * Fern Ridge, Countryside  Ã¢â‚¬â€œ Head to the save icon in Fern Ridge. It's Catalina's cabin and there's a Buffalo parked next to it. Cash For Mint Condition * $35,000| ?SentinelParked Locations * Vinewood, Los Santos  Ã¢â‚¬â€œ South East side of the movie studio car park. Cash For Mint Condition * $35,000| | | ? InfernusParked Locations * Paradiso, San Fierro  Ã¢â‚¬â€œ The North Eastern most house in Paradiso. If it's not in the driveway run around the block and check again. Cash For Mint Condition * $95,000| ? CamperParked Locatio ns * Mount Chiliad, Countryside  Ã¢â‚¬â€œ Right at the top of the mountain. * Juniper Hollow, San Fierro  Ã¢â‚¬â€œ Parked at the diner's car park just East of the bridge entrance. Cash For Mint Condition * $26,000| | | ?AdmiralParked Locations * Verona Beach, Los Santos  Ã¢â‚¬â€œ Follow the thick black road on the radar North and then take the first right. You'll see the car parked at the side of the road alongside a rectangular white shaped building on the radar. Cash For Mint Condition * $35,000| List 2 | ? SlamvanParked Locations * El Corona, Los Santos  Ã¢â‚¬â€œ Parked next to a fence behind the adult sex shop at the end of the row of houses. Cash For Mint Condition * $19,000| | | ? Blista CompactParked Locations * Easter Bay Airport, San Fierro  Ã¢â‚¬â€œ Parked next to a radar building inside the actual airport gates.It's just South of the entrance gates, you'll see a small white square on the radar. Cash For Mint Condition * $35,000| ? StaffordParked Locations * Quee ns, San Fierro  Ã¢â‚¬â€œ You'll find one parked alongside the steps leading up to the Vank Hoff Hotel which you can buy as a safe house. Cash For Mint Condition * $35,000| | | ? SabreParked Locations * Garcia, San Fierro  Ã¢â‚¬â€œ To the North end of a parking lot next to the baseball field. Cash For Mint Condition * $19,000| ? FCR-900Parked Locations * Roca Escalante, Las Venturas  Ã¢â‚¬â€œ Parked just to the West of the Well Stacked Pizza building.Cash For Mint Condition * $10,000| | | ? CheetahParked Locations * Prickle Pine, Las Venturas  Ã¢â‚¬â€œ Parked in front of a house just North of the safe house you can buy. Cash For Mint Condition * $105,000| ? RancherParked Locations * Blueberry Acres, Countryside  Ã¢â‚¬â€œ Parked beside one of the garage things to the South West of the farm. * Bone Country, Desert  Ã¢â‚¬â€œ Parked   near some small buildings North West from the Quarry and East from Cluckin' Bell. * Bone Country – Desert  Ã¢â‚¬â€œ Parked in betwee n some trailers just North of Ammu-Nation.Cash For Mint Condition * $40,000| | | ? StallionParked Locations * NoneAdditional Locations * They can be seen driving anywhere. Sometimes you'll get lucky and one will spawn right in front of you after loading a save from the Doherty garage. Otherwise just drive around in a taxi looking by docks or the Venturas Strip. Cash For Mint Condition * $19,000| ? TankerParked Locations * Tierra Robada, Desert  Ã¢â‚¬â€œ Parked alongside a hut directly East of the Boat School. Cash For Mint Condition * $35,000| | | ?CometParked Locations * Avispa Country Club, San Fierro  Ã¢â‚¬â€œ Look for the Tennis Courts and you'll find the Comet parked in the car park just to the South of them. Cash For Mint Condition * $35,000| List 3 | ? BladeParked Locations * El Corona, Los Santos  Ã¢â‚¬â€œ Parked in a drive way just along the street from the safe house nearest the Airport. Cash For Mint Condition * $19,000| | | ? FreewayParked Locations * Hashbury, San Fierro  Ã¢â‚¬â€œ Parked in front of Hippy Shopper at the bottom of the curvy s-bending road. Cash For Mint Condition * $10,000| ?MesaParked Locations * Mount Chiliad, Countryside  Ã¢â‚¬â€œ Parked next to a hut at the end of the Chiliad Challenge Race. Cash For Mint Condition * $25,000| | | ? ZR-350Parked Locations * The Clown's Pocket, Las Venturas  Ã¢â‚¬â€œ Parked in the car park right in front of the actual Clowns Pocket building. Appears randomly however. Cash For Mint Condition * $45,000| ? EurosParked Locations * The Camels Toe, Las Venturas  Ã¢â‚¬â€œ The car is parked right under the actual sphinx statue, in front of the doors. Cash For Mint Condition * $35,000| | | ? BansheeParked Locations * Garcia, San Fierro  Ã¢â‚¬â€œ In the lley just to the North of the San Fierro Gym. Cash For Mint Condition * $45,000| ? Super GTParked Locations * Doherty, San Fierro  Ã¢â‚¬â€œ Outside the Driving School after completing all goals with at least bronze. Cash For Mint Condition * $105,000| | | ? JourneyParked Locations * Mount Chiliad, Countryside  Ã¢â‚¬â€œ Right at the top of the mountain. * Vinewood, Los Santos  Ã¢â‚¬â€œ North side of the movie studio car park. * Vinewood, Los Santos  Ã¢â‚¬â€œ North West side of the movie studio car park. Cash For Mint Condition * $22,000| ? HuntleyParked Locations * Doherty, San Fierro  Ã¢â‚¬â€œ Right outside of the Driving School.Appears randomly. Cash For Mint Condition * $40,000| | | ? BF InjectionParked Locations * Verona Beach, Los Santos  Ã¢â‚¬â€œ Right next to the gym at the East side of the beach. * Missionary Hill, San Fierro  Ã¢â‚¬â€œ At the South end of the beach. Cash For Mint Condition * $15,000| | | | | | | Design, layout and all images are Copyright of Vendetta, Psy and GTA-SanAndreas. com. Please read our  Terms And Conditions,  Privacy Policy  for more information. GTA 5  |  Grand Theft Auto  |  Red Dead Redemption  |  GTA 4| | | | | http://www. gta-sanandreas. com/guides/ importexport/index. php